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Our Markets

4 territories. 118+ markets.

nonplusultra covers all of EMEA — from Northern Europe and DACH to the Middle East and Africa. Dedicated offices in London, Munich, Colmar and Dubai.

Middle East & Africa

73 markets

Office: Dubai

GCC, Levant, Turkey, North Africa and Sub-Saharan Africa — a rapidly growing region for consumer electronics, anchored by Dubai.

GCC

BahrainKuwaitOmanQatarSaudi ArabiaUnited Arab Emirates

Levant & Turkey

ArmeniaAzerbaijanGeorgiaIranIraqIsraelJordanKuwaitLebanonPalestineSyriaTurkeyYemen

North Africa

AlgeriaEgyptLibyaMoroccoSudanTunisia

Western & Central Africa

AngolaBeninBurkina FasoCameroonCape VerdeCentral African RepublicChadDemocratic Republic of the CongoEquatorial GuineaGabonGambiaGhanaGuineaGuinea-BissauIvory CoastLiberiaMaliMauritaniaNigerNigeriaRepublic of the CongoSão Tomé and PríncipeSenegalSierra LeoneTogo

Eastern & Southern Africa

BotswanaBurundiComorosDjiboutiEritreaEswatiniEthiopiaKenyaLesothoMadagascarMalawiMauritiusMozambiqueNamibiaRwandaSeychellesSomaliaSouth AfricaSouth SudanTanzaniaUgandaZambiaZimbabwe

Market Deep-Dives

Ready to grow in EMEA?

Every successful launch starts with the right conversation.

Consumer electronics brands trust nonplusultra to launch and scale across European retail. Let's talk about your growth.