Insights
EMEA Retail — Insights & Strategies
Expert perspectives on consumer electronics retail, European market entry, and growth strategy.
2 posts · Retail Insights
MediaMarktSaturn BetterWay: Your Playbook for Sustainable Retail Success
MediaMarktSaturn's BetterWay programme — built on Type 1 ecolabels, TÜV Rheinland energy criteria, and repairability scores — is now a de facto listing requirement across Europe's largest consumer electronics retail group. Brands without qualifying products or the right sustainability documentation are being filtered out of premium placement before a commercial conversation starts. This post maps the three BetterWay criteria, the SKU-level qualification process, and the retail execution that turns certification into shelf performance.
Elkjøp Campus: Where Brands Meet Retail — Insights from Northern Europe's Largest Tech Retailer
Elkjøp Campus is Northern Europe's most consequential annual retail event for consumer electronics brands — 100+ CE brands competing for the attention of staff across 400+ stores in Norway, Sweden, Denmark, and Finland. The brands that invest seriously (some well over €100,000 in a single appearance) leave with measurably better product understanding, shelf confidence, and sell-through momentum than those that treat it as a checkbox. nonplusultra supported several brands at this year's Campus — here is what makes it worth the investment.
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